Category Archives: Marketing

What is Your Marketing Strategy

marketing strategyRecently in a networking group a member was designated to be the speaker of the day. It was obvious that like many small business owners, this person was trying to be all things to all people. This helter-skelter method may have gotten him off the ground initially, but in this changing market he lost sight of where to find potential customers.

So let me ask you “what is your marketing strategy”? Have you created a laser sharp focus for sales and marketing efforts. I am talking about a foundation upon which you create all future materials, plans, messages and advertising … Read More

What Can Accountability Do for You?

Most small business owners don’t have anyone to report to on a daily, weekly or even monthly basis. Sure, you’re self-starters, you’re proactive. You get stuff done—and in some cases, at least some of the time—you get a lot done.

And you like not having to answer to others, and want that freedom and independence. You wouldn’t be in business otherwise.

But I think if you’re honest with yourself, you have to admit that you don’t always do as much as you could. Sometimes you coast. Sometimes you do what you like to do instead of the most important things Read More

Build From Your Strengths

As business owners keeping pace with the changes in technology can sometimes =, it reminded me of one of the keys I wrote about in my Master the Game of Business book, “work from your strengths”. 

You have the opportunity to do what you do best everyday; but chances are you don’t because you are not investing your time making the most of the strengths, skills and resources you already have. Psychologists have studied the effect that when you’re focusing on strengths, you have higher productivity and increased overall satisfaction with results. 

When a business owner focuses on the businesses Read More

Work from Your Strengths

“Unless you try to do something beyond what you already mastered, you will never grow.” Ralph Waldo Emerson

You have the opportunity to do what you do best everyday; but chances are you don’t because you are not working from your greatest assets, your strengths. Do you realize you have barely scratched the surface of your potential? Most people do not have a clue to what their strengths are and allow their weaknesses to take hold.

According to Tom Rath in his book “Strengths Finder”, you devote more time fixing your shortcomings than developing your strengths. If you always work … Read More

Strengthen Your Brand Identity

Customers make the heart of your business beat with their desire to choose products, services and experiences that meet their needs, fit their values, engage their emotions and respond to their desires. Your role is to transform prospects into customers and customers into fiercely loyal advocates. As your own marketer you have to be heard over the marketing noise that is everywhere, (TV, newspapers, on every street corner, now even at the movies). You then have to overcome the skepticism of the more sophisticated consumer.

In creating a Personal Brand it is important to understand that all of this starts … Read More

What Does It Really Take to Generate Referrals?

Last week at Mind Masters I posed that question about generating referrals. It came out of one my own experiences that week from a member I had 30 years ago.

Their referral was for a “partner” the sisters were bringing into the business and felt what they had received from Mind Masters to build their practice would help this person be better prepared to take on marketing and growing herself. You see it wasn’t about how to be a chiropractor but about how to grow her business.

In marketing, getting referrals is a primary tactic for generating new business. But … Read More

Uplevel Your Brand

Do you remember the song Purple Rain by PRINCE?  He was an American singer-songwriter and multi-instrumentalist. Widely regarded as one of the greatest musicians of his generation. And even in death his music is as popular as ever. What can we learn from this legend?  Well, when it comes to marketing, it pays to build a buzz and then back that up by being the real deal. 

It’s important to get the word out about who you are and what you do. PRINCE did it through record releases, public appearances, concerts, interviews, and fan clubs.

Was it easier for PRINCE? Read More

Master the Fear of Self Promotion

How often have you walked out of a seminar thinking you wasted your time and maybe even your money because the presenter seemed more interested in promoting his/her next workshop then delivering the topic you signed on for?

I have often heard business owners complain that they hate being sold.  The market place has changed, customers do have access to more information and have become more educated about what they want.  But what is “wrong” with self promotion?

Sometimes it has to do with that bad experience we had with that salesperson who talked us into buying something we really Read More

Survive This Riptide

Rip Current Icon - Free Download, PNG and VectorRiptides or rip currents are powerful currents that flow away from shore. Swimmers caught in riptides can quickly be pulled out to sea, and often drown struggling against the current. Knowing rip current behavior and having a survival plan can make the difference between life and death.

Right now, as things have slowed down, businesses are likewise caught in a riptide of economic turbulence. Fear can set in, some have stopped investing in the things that keep the business visible; networking, advertising, asking for testimonials.  Your Success is built on a variety of choices you make, review the following to Read More

Stay Top of Mind

As a growing business owner are you getting caught in the hyper competitive market environment? When you work alone it is often difficult to fulfill all the roles you have to play. So how do you stay competitive? At Mind Masters I often harp on the importance of staying focused to the high priority, high payoff areas of the business, but when you are doing it all, everything seems “high priority”. But being in business means staying connected to the people who do business with you as well as the people who refer business to you.

To stand out in … Read More