Marketing Archives - Mind Masters

Survive This Riptide

Barbara Eldridge | July 28, 2020

Rip Current Icon - Free Download, PNG and Vector Riptides or rip currents are powerful currents that flow away from shore. Swimmers caught in riptides can quickly be pulled out to sea, and often drown struggling against the current. Knowing rip current behavior and having a survival plan can make the difference between life and death.

Right now, as things have slowed down, businesses are likewise caught in a riptide of economic turbulence. Fear can set in, some have stopped investing in the things that keep the business visible; networking, advertising, asking for testimonials. Your Success is built on a variety of choices you make, review the following to … Read More

Stay Top of Mind

Barbara Eldridge | August 27, 2019

As a growing business owner are you getting caught in the hyper competitive market environment? When you work alone it is often difficult to fulfill all the roles you have to play. So how do you stay competitive? At Mind Masters I often harp on the importance of staying focused to the high priority, high payoff areas of the business, but when you are doing it all, everything seems “high priority”. But being in business means staying connected to the people who do business with you as well as the people who refer business to you.

To stand out in … Read More

It’s Time to Poke Yourself!

Barbara Eldridge | June 25, 2019

The second half of the year has arrived! Are you at the mid-point for your 2019 Goals and Objectives? Or are you finding all the drive that brought the initial motivation and excitement has melted away, the steam has run out, the place you are in is comfortable and the dream world has slipped out from under?

Perhaps the goals you set were so big you feel beat up in the process to achieve them. Or you have achieved that big goal and don’t know where to go from here. Having worked with small business owners over the years, these … Read More

Understand the Value of Networking

Barbara Eldridge | May 28, 2019

Having spent a good part of my early life shy and introverted the idea of marketing myself was the biggest challenge I had to overcome. It meant I would have to overcome the fear of talking to people or risk not accomplishing my goals. Putting myself into first a monthly networking group and then a weekly executive group got me out of those uncomfortable feelings (small steps).

Networking helped me focus on helping other people with their challenges. So I built my Success Motivation business and Mind Masters program by Networking, which provided me with lessons along the way that … Read More

Work with Your Strengths

Barbara Eldridge | April 30, 2019

Recently while sharing a topic on productivity with Mind Masters members, it reminded me of one of the keys I wrote about in my Master the Game of Business book, “work from your strengths”.
You have the opportunity to do what you do best everyday; but chances are you don’t because you are not investing your time making the most of the strengths, skills and resources you already have. Psychologists have studied the effect that when you’re focusing on strengths, you have higher productivity and increased overall satisfaction with results.

When a Business owner focuses on the business’s strengths, they … Read More

Is It Time for a Branding Makeover?

Barbara Eldridge | February 26, 2019

“I made a resolve then that I was going to amount to something if I could. And no hours, nor amount of labor, nor amount of money would deter me from giving the best that there was in me.” ―Harland Sanders

Do you remember the real Colonel Sanders? Not the fake characters that have been popping up on all the KFC TV ads lately. Having had the opportunity of meeting the original Colonel Sanders, it really frustrates me to see these imitators. The Colonel was focused, dedicated to the quality of his products and determined that all the franchises show … Read More

Commitment Counts!

Barbara Eldridge | January 30, 2018

Commitment is the Mind Masters theme for this year. This can be the year of your dreams, the year of great accomplishment, the year you realize and utilize your untapped potential; the year you achieve long sought after goals in all areas of your life. This year will be exciting and rewarding only if you make it so. You ask how can I determine to make it such a year? The year will hold accomplishment, realization and achievement only if you commit to making it happen; only if you enter and live each day with the commitment to your goals.… Read More

Stay Top of Mind!

Barbara Eldridge | November 28, 2017

Last week during one of the Mind Masters brainstorming times the group challenged a team member about his lack of communication with past clients. When was the last time you reached out to those customers you have done business with? If you haven’t sent a marketing message to your customers in the last 90 days, then you’re already behind the pack.

With businesses coming and going clients need to know you are still around. At this time of the year B to B customers have already set budgets for next year, are you on their radar? For others who serve … Read More

Video and the Marketplace

Barbara Eldridge | August 29, 2017

Mind Masters and Video in the Marketplace This has been one of the most fun topics we have shared at Mind Masters for many reasons. Many things showed up for the business owners in each of the groups when I introduced the topic, like fear, uncertainty, lack of confidence and no video skill sets. Can you relate?

So first we had to talk about stepping out of the comfort zone and trying something new, after all isn’t that what we ask customers and clients to do when they engage with you? Each person has an expertise that is unique to them that others can learn from and … Read More

Make it a Million Dollar Day!

Barbara Eldridge | August 1, 2017

Over the years in weekly Mind Masters meetings I end our meetings by encouraging members to use their power to make it a “Million Dollar Day. But what MAKES it a Million Dollar Day?

Everything in life starts with thought! As you think about the day ahead, how will you measure it? Most of us plan what we will do, but how many of us think about what will make it a truly successful day.

“This dynamic plays out in and around our lives every single day. Our thoughts drive our experience. Thoughts do, in fact, become things. Things like