With so many businesses struggling during this time, the marketing Holy Grail is your email list. We have been told that if you have a big list you have tremendous marketing leverage.
Is this true? Most likely yes, as we have been locked down and seen businesses changing.
If I look at my e-mail list, which I have added to over the too many years to count, I see a lot of changes. People opt out without any need to explain, some emails just get kicked back because they no longer exist. Some of the people I know, some I … Read More
Riptides or rip currents are powerful currents that flow away from shore. Swimmers caught in riptides can quickly be pulled out to sea, and often drown struggling against the current. Knowing rip current behavior and having a survival plan can make the difference between life and death.
Right now, as things have slowed down, businesses are likewise caught in a riptide of economic turbulence. Fear can set in, some have stopped investing in the things that keep the business visible; networking, advertising, asking for testimonials. Your Success is built on a variety of choices you make, review the following to … Read More
Since the beginning of the Pandemic lock down I have been challenging Mind Masters members to continue moving forward by posing questions like, are you keeping up with the pace of change? The pace of technology? The pace of your marketplace? The pace of your competition? The dilemma of these questions struck me as well. I fully admit that there are a couple of things on my plate that are challenging and I have put on the back burner, but by not dealing with what will move a person or business owner forward only creates stress. How much do I … Read More
After 29 years of in person Mind Masters meetings, and having to pivot at least for the time being, what really made members wake up to how important being surrounded by an entire team of entrepreneurs has meant in keeping the focus on growing their businesses, really meant. Market places may be slow for businesses and inertia and fear perhaps has taken over. The Mind Masters teams have worked to understand each other’s challenges and concerns which helped members gain a continuous stream of solutions – systems, tools, and a path to personal, professional and financial growth even during uncertain … Read More
Ask the right questions – what needs improvement, becomes increasingly important during economic uncertainty. Knowing which moves helped you win the game of business is your play back of what worked for you. It allows you to look backward to the extent required to give you a proper perspective on the present.
Analyzing each situation prior to setting results, strategies and actions is critical for generating or sustaining competitive advantages, especially when facing this dynamic environmental trend which can affect your business performance positively or negatively. Your main task is to explore the outside factors (that can imply what opportunities … Read More
As I was looking for a message that would serve everyone, in particular entrepreneurs, I found a quote written by James Allen in his book
As a Man Thinketh, that certainly fits this time of chaos.
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Tempest-tossed souls, wherever you may be, under whatsoever conditions ye may live, know this—in the ocean of life the isles of Blessedness are smiling, and the sunny shore of your ideal awaits your coming. Keep your hands firmly upon the helm of thought. In the bark of your soul reclines the commanding Master; He does but sleep; wake Him. Self-control is strength; Right Thought
Many times, over the years in our Mind Masters Group meetings, the question is always asked, how much should be spent on marketing and advertising. Some businesses start on a shoestring and grow rapidly. Others take hundreds even thousands of dollars and go at a snail’s pace. While I have never heard a hard and fast answer to how much you should spend, you need a strategy that will produce results for you.
The key here is not how much you spend, but that you consistently reinvest money in your business. Determine how much you can afford, is it $100 … Read More
Everyone’s revved up for business success in 2020.
You’re excited too, for sure, but also a bit nervous.
The world of entrepreneurship is now super competitive.
You see, it’s easier than ever to start a business. Overcrowding!
Millions of entrepreneurs are hawking goods and services across all platforms. So, it’s harder to get noticed. That puts you in a tight spot.
Make people interested in what you do.
The market is only going to become more fiercely competitive in 2020 and beyond. There is something, though, you can do to stand out, attract attention and get real results for your … Read More
Over the years as we go about this last quarter I have recognized the importance of focusing Mind Masters members on the topic of managing what’s behind the scene, the financial status of the business. We started our businesses because we wanted more personal freedom and possessed valuable knowledge and skills in a specific industry or profession. However, many of us didn’t start with a clear picture of the business we were going to create. Instead, we went out and did what we were good at and the business was built around us.
The question I like to pose is … Read More
As I listened to a talk last week the word Mastery captured my attention. As business owners we know that strategy is vital for success. It charts the course and sets the direction. But, we also know that so often our goals never take off because they are drowned by all of the other competing interests.
To build a solid reputation with yourself and others, to earn more money, and to ensure business success requires the enforcement and mastery of self-discipline, self-control and self-awareness.
Create that power with these ideas:
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- Mastery takes focus and how you approach your work is