What Makes You Stand Out in the Marketplace?
Since COVID I have noticed many business owners having difficulty reconnecting, whether with customers or even prior networking groups.. As a growing business owner are you getting caught in the hyper competitive market environment? When you work alone it is often difficult to fulfill all the roles you have to play. So how do you stay competitive? I often harp on the importance of staying focused to the high priority, high payoff areas of the business, but when you are doing it all, everything seems “high priority”. But being in business means staying connected to the people who do business … Read More
As a growing business owner are you getting caught in the hyper competitive market environment? When you work alone it is often difficult to fulfill all the roles you have to play. So how do you stay competitive? I often harp on the importance of staying focused to the high priority, high payoff areas of the business, but when you are doing it all, everything seems “high priority”. But being in business means staying connected to the people who do business with you as well as the people who refer business to you.
Customers make the heart of your business beat with their desire to choose products, services and experiences that meet their needs, fit their values, engage their emotions and respond to their desires. Your role is to transform prospects into customers and customers into fiercely loyal advocates. As your own marketer you have to be heard over the marketing noise that is everywhere, (TV, newspapers, on every street corner, now even at the movies). You then have to overcome the skepticism of the more sophisticated consumer.
Here it is half of the year is finished. How many of you after these several months working day and night to achieve those goals you set in January to create a new service, introduce a new product or even design a new business model – all at once find all the drive that brought the initial motivation and excitement has melted away, the steam has run out, the place you are in is comfortable and the dream world has slipped out from under?
What is it inside of people that makes them willing to risk everything they have to be in business? Is it to join the league of greats like Ford, Carnegie, Hearst, Jobs, Gates or just to have the freedom of being in a business of their own?