Business Management Archives

What Can Accountability Do for You?

Barbara Eldridge | June 27, 2023

Most small business owners don’t have anyone to report to on a daily, weekly or even monthly basis. Sure, you’re self-starters, you’re proactive. You get stuff done—and in some cases, at least some of the time—you get a lot done.

And you like not having to answer to others, and want that freedom and independence. You wouldn’t be in business otherwise.

But I think if you’re honest with yourself, you have to admit that you don’t always do as much as you could. Sometimes you coast. Sometimes you do what you like to do instead of the most important things … Read More

Build From Your Strengths

Barbara Eldridge | May 31, 2023

As business owners keeping pace with the changes in technology can sometimes =, it reminded me of one of the keys I wrote about in my Master the Game of Business book, “work from your strengths”.

You have the opportunity to do what you do best everyday; but chances are you don’t because you are not investing your time making the most of the strengths, skills and resources you already have. Psychologists have studied the effect that when you’re focusing on strengths, you have higher productivity and increased overall satisfaction with results.

When a business owner focuses on the businesses … Read More

Work from Your Strengths

Barbara Eldridge | March 30, 2023

“Unless you try to do something beyond what you already mastered, you will never grow.” Ralph Waldo Emerson

You have the opportunity to do what you do best everyday; but chances are you don’t because you are not working from your greatest assets, your strengths. Do you realize you have barely scratched the surface of your potential? Most people do not have a clue to what their strengths are and allow their weaknesses to take hold.

According to Tom Rath in his book “Strengths Finder”, you devote more time fixing your shortcomings than developing your strengths. If you always work … Read More

Strengthen Your Brand Identity

Barbara Eldridge | February 28, 2023

Customers make the heart of your business beat with their desire to choose products, services and experiences that meet their needs, fit their values, engage their emotions and respond to their desires. Your role is to transform prospects into customers and customers into fiercely loyal advocates. As your own marketer you have to be heard over the marketing noise that is everywhere, (TV, newspapers, on every street corner, now even at the movies). You then have to overcome the skepticism of the more sophisticated consumer.

In creating a Personal Brand it is important to understand that all of this starts … Read More

A New Year, New Goals, New Opportunities!

Barbara Eldridge | January 31, 2023

Now that you have things sorted out and put together, put last year behind you, scrap the old plans and get ready for a new start. New things require new strategies, new tactics and new plans. There’s an old saying – if you always do what you’ve always done, you’ll always get what you’ve always got. Einstein may have put it better when he defined insanity as doing the same thing over and over, while expecting different results.

Recently our Mind Masters Licensee Facilitator Erin Samaniego posted some ideas that support what we all need to change and recognize in … Read More

Are You Preparing to Thrive and Survive?

Barbara Eldridge | October 27, 2022

Where is your business now in relation to this years goals and plans. Is your business thriving and surviving? As business owners we are all playing a high stakes game of on and done and it’s our responsibility to the hero of our business.

So let me ask you, do you have your finger on all the aspects of the business? As a business owner with so many conflicting priorities, and so much information out there trying to sell you the next most important idea, gadget, or technology, how do you make good decisions and concentrate on the critical matters? … Read More

What Does Freedom Mean to You?

Barbara Eldridge | September 27, 2022

What is it inside of people that makes them willing to risk everything they have to be in business? Is it to join the league of greats like Ford, Carnegie, Hearst, Jobs, Gates or just to have the freedom of being in a business of their own?

Perhaps it is the spirit passed down by parents or grandparents who ran the butcher shops, bakeries and small service businesses from the beginning of time. Some say it is a burning desire that hits like a flash of lightning or an idea that begs to be developed.

At the height of it … Read More

Choose Your Success

Barbara Eldridge | June 28, 2022

At the height of it … Read More

Master the Fear of Self Promotion

Barbara Eldridge | March 1, 2022

How often have you walked out of a seminar thinking you wasted your time and maybe even your money because the presenter seemed more interested in promoting his/her next workshop then delivering the topic you signed on for?

I have often heard business owners complain that they hate being sold. The market place has changed, customers do have access to more information and have become more educated about what they want. But what is “wrong” with self promotion?

Sometimes it has to do with that bad experience we had with that salesperson who talked us into buying something we really … Read More

Be Your Own Hero

Barbara Eldridge | February 1, 2022

Last week I was privileged to conduct the Mind Masters’ Annual Summit. This year the program was titled: Be Your Own Hero: Engage the Adventure Called Change. Having realized that after almost two years of COVID, all organizations and businesses have been faced with Change at an accelerated rate and velocity that is unlike anything we have understood since WWII things needed to change.

Having listened to and read several articles that identify the old paradigm of our thinking that we must “have” what we want, before we can “do” what we want and “be” what we want I realized … Read More