Business Management Archives

Strengthen Your Brand Identity

Barbara Eldridge | February 28, 2023

Customers make the heart of your business beat with their desire to choose products, services and experiences that meet their needs, fit their values, engage their emotions and respond to their desires. Your role is to transform prospects into customers and customers into fiercely loyal advocates. As your own marketer you have to be heard over the marketing noise that is everywhere, (TV, newspapers, on every street corner, now even at the movies). You then have to overcome the skepticism of the more sophisticated consumer.

In creating a Personal Brand it is important to understand that all of this starts … Read More

A New Year, New Goals, New Opportunities!

Barbara Eldridge | January 31, 2023

Now that you have things sorted out and put together, put last year behind you, scrap the old plans and get ready for a new start. New things require new strategies, new tactics and new plans. There’s an old saying – if you always do what you’ve always done, you’ll always get what you’ve always got. Einstein may have put it better when he defined insanity as doing the same thing over and over, while expecting different results.

Recently our Mind Masters Licensee Facilitator Erin Samaniego posted some ideas that support what we all need to change and recognize in … Read More

Are You Preparing to Thrive and Survive?

Barbara Eldridge | October 27, 2022

Where is your business now in relation to this years goals and plans. Is your business thriving and surviving? As business owners we are all playing a high stakes game of on and done and it’s our responsibility to the hero of our business.

So let me ask you, do you have your finger on all the aspects of the business? As a business owner with so many conflicting priorities, and so much information out there trying to sell you the next most important idea, gadget, or technology, how do you make good decisions and concentrate on the critical matters? … Read More

What Does Freedom Mean to You?

Barbara Eldridge | September 27, 2022

What is it inside of people that makes them willing to risk everything they have to be in business? Is it to join the league of greats like Ford, Carnegie, Hearst, Jobs, Gates or just to have the freedom of being in a business of their own?

Perhaps it is the spirit passed down by parents or grandparents who ran the butcher shops, bakeries and small service businesses from the beginning of time. Some say it is a burning desire that hits like a flash of lightning or an idea that begs to be developed.

At the height of it … Read More

Choose Your Success

Barbara Eldridge | June 28, 2022

At the height of it … Read More

Master the Fear of Self Promotion

Barbara Eldridge | March 1, 2022

How often have you walked out of a seminar thinking you wasted your time and maybe even your money because the presenter seemed more interested in promoting his/her next workshop then delivering the topic you signed on for?

I have often heard business owners complain that they hate being sold. The market place has changed, customers do have access to more information and have become more educated about what they want. But what is “wrong” with self promotion?

Sometimes it has to do with that bad experience we had with that salesperson who talked us into buying something we really … Read More

Be Your Own Hero

Barbara Eldridge | February 1, 2022

Last week I was privileged to conduct the Mind Masters’ Annual Summit. This year the program was titled: Be Your Own Hero: Engage the Adventure Called Change. Having realized that after almost two years of COVID, all organizations and businesses have been faced with Change at an accelerated rate and velocity that is unlike anything we have understood since WWII things needed to change.

Having listened to and read several articles that identify the old paradigm of our thinking that we must “have” what we want, before we can “do” what we want and “be” what we want I realized … Read More

Celebrating 30 Years of Mind Masters: Looking Back to Look Ahead

Barbara Eldridge | September 28, 2021

WOW have things changed in 30 years! Yet even with the uncertainties that the COVID virus has produced, Mind Masters and our members have held together to cheer each other on to make changes needed to stay afloat.

Some members wanted to know if we were going to celebrate like we did for our 25th, but my decision was to step back and plan it at the beginning of 2022. I needed this time to look at what we have learned in order to look beyond just staying afloat.

So what has made the difference for Mind Masters … Read More

Do You Know What Drives Your Business?

Barbara Eldridge | July 27, 2021

In setting a challenge for members of Mind Masters this month, I asked them to commit to a specific financial number that will propel them forward for the balance of this year and into next. Some have faced downturns due to the pandemic, others have forged ahead due to grants, loans or just good markets. But what number or numbers really need attention that would change the outomes?

Let me ask YOU, what number do you look at when trying to determine if your business is successful and growing or not? Most small business owners focus on Revenue (sales) or … Read More

How Do You Stay Sharp?

Barbara Eldridge | May 25, 2021

During a Padres game last week the interviewer asked one of the players what he liked about his coach. He said the coach got in every day earlier than anyone else, practiced batting and reviewed the previous night’s game plays. “WOW what an example he sets for all of us”, he said.

Yes athletes do it, but so do musicians, mechanics, and writers do it, they practice, do you, the business owner, do it? The idea that we can become proficient (well advanced in an art, occupation, or branch of knowledge) in our chosen field is often overlooked in small … Read More