As business owners it is important as each quarter comes to a close to look at whether your marketing has produced the results you set out to accomplish.
If you haven’t sent a marketing message to your customers in the last 90 days, then you’re no longer top of mind. Without an effective marketing strategy, and the budget to execute it, your business is missing the necessary tools and direction to grow.
Let’s stop and take a pulse on your game plan with some basics that must be in place before anything happens.
- How up to date is your database