Author Archives: Barbara Eldridge

What’s Keeping You Afloat?

| October 27, 2020

As an entrepreneur going it alone during some of these tough times can knock you flat.  What have you encountered in your business this year?  Are staying ahead? Have you stepped back? What have you learned and are you using the learning to move? How often have you let yourself go down that dark road and beat yourself up when things didn’t turn out according to “plan”?  As you entered this Quarter did you adjust your plan?  This is the time to step up and step “out”!

My members know I enjoy watching “Shark Tank”, a group of successful entrepreneurs … Read More

Pursue Your Goals with More Meaning

| September 29, 2020

During an interview last week on a topic of “finding my purpose” that I contributed to a collaborative book Life Wisdom Word Search: Yoga for the Brain, I was asked if I thought that small business owners know their purpose? My answer was no.

Let’s talk about this. You see I think most business owners either have a skill, see a market that will make them money or have worked for someone and know they can do it better. There is also misunderstanding at times between Purpose and Vision.

Your Vision is the big picture of what the future … Read More

Your Greatest Business Asset besides You

| August 25, 2020

With so many businesses struggling during this time, the marketing Holy Grail is your email list. We have been told that if you have a big list you have tremendous marketing leverage.

Is this true? Most likely yes, as we have been locked down and seen businesses changing.

If I look at my e-mail list, which I have added to over the too many years to count, I see a lot of changes.  People opt out without any need to explain, some emails just get kicked back because they no longer exist.  Some of the people I know, some I … Read More

Survive This Riptide

| July 28, 2020

Rip Current Icon - Free Download, PNG and VectorRiptides or rip currents are powerful currents that flow away from shore. Swimmers caught in riptides can quickly be pulled out to sea, and often drown struggling against the current. Knowing rip current behavior and having a survival plan can make the difference between life and death.

Right now, as things have slowed down, businesses are likewise caught in a riptide of economic turbulence. Fear can set in, some have stopped investing in the things that keep the business visible; networking, advertising, asking for testimonials.  Your Success is built on a variety of choices you make, review the following to … Read More

Your Success is a Full Time Job, Keep it Going!

| June 30, 2020

Since the beginning of the Pandemic lock down I have been challenging Mind Masters members to continue moving forward by posing questions like, are you keeping up with the pace of change?  The pace of technology? The pace of your marketplace? The pace of your competition?  The dilemma of these questions struck me as well.  I fully admit that there are a couple of things on my plate that are challenging and I have put on the back burner, but by not dealing with what will move a person or business owner forward only creates stress. How much do I … Read More

Step Up Your Game

| May 26, 2020

After 29 years of in person Mind Masters meetings, and having to pivot at least for the time being, what really made members wake up to how important being surrounded by an entire team of entrepreneurs has meant in keeping the focus on growing their businesses, really meant.  Market places may be slow for businesses and inertia and fear perhaps has taken over.  The Mind Masters teams have worked to understand each other’s challenges and concerns which helped members gain a continuous stream of solutions – systems, tools, and a path to personal, professional and financial growth even during uncertain … Read More

Step Back – Are You Asking the Right Questions?

| April 28, 2020

Ask the right questions – what needs improvement, becomes increasingly important during economic uncertainty. Knowing which moves helped you win the game of business is your play back of what worked for you. It allows you to look backward to the extent required to give you a proper perspective on the present.

Analyzing each situation prior to setting results, strategies and actions is critical for generating or sustaining competitive advantages, especially when facing this dynamic environmental trend which can affect your business performance positively or negatively. Your main task is to explore the outside factors (that can imply what opportunities … Read More

Facing the Covid 19 Storm

| March 31, 2020

As I was looking for a message that would serve everyone, in particular entrepreneurs, I found a quote written  by James Allen in his book
As a Man Thinketh, that certainly fits this time of chaos.

Tempest-tossed souls, wherever you may be, under whatsoever conditions ye may live, know this—in the ocean of life the isles of Blessedness are smiling, and the sunny shore of your ideal awaits your coming. Keep your hands firmly upon the helm of thought. In the bark of your soul reclines the commanding Master; He does but sleep; wake Him. Self-control is strength; Right Thought

… Read More

Do the Math and Grow

| February 25, 2020

Many times, over the years in our Mind Masters Group meetings, the question is always asked, how much should be spent on marketing and advertising.  Some businesses start on a shoestring and grow rapidly.  Others take hundreds even thousands of dollars and go at a snail’s pace.  While I have never heard a hard and fast answer to how much you should spend, you need a strategy that will produce results for you.

The key here is not how much you spend, but that you consistently reinvest money in your business.  Determine how much you can afford, is it $100 … Read More

Share the Love: Leverage for Business Growth

| January 28, 2020

Everyone’s revved up for business success in 2020.

You’re excited too, for sure, but also a bit nervous.

The world of entrepreneurship is now super competitive.

You see, it’s easier than ever to start a business. Overcrowding!

Millions of entrepreneurs are hawking goods and services across all platforms. So, it’s harder to get noticed. That puts you in a tight spot.

Make people interested in what you do.

The market is only going to become more fiercely competitive in 2020 and beyond. There is something, though, you can do to stand out, attract attention and get real results for your … Read More