Barbara Eldridge, Author at Mind Masters

Survive This Riptide

Barbara Eldridge | July 28, 2020

Rip Current Icon - Free Download, PNG and Vector Riptides or rip currents are powerful currents that flow away from shore. Swimmers caught in riptides can quickly be pulled out to sea, and often drown struggling against the current. Knowing rip current behavior and having a survival plan can make the difference between life and death.

Right now, as things have slowed down, businesses are likewise caught in a riptide of economic turbulence. Fear can set in, some have stopped investing in the things that keep the business visible; networking, advertising, asking for testimonials. Your Success is built on a variety of choices you make, review the following to … Read More

Your Success is a Full Time Job, Keep it Going!

Barbara Eldridge | June 30, 2020

Since the beginning of the Pandemic lock down I have been challenging Mind Masters members to continue moving forward by posing questions like, are you keeping up with the pace of change? The pace of technology? The pace of your marketplace? The pace of your competition? The dilemma of these questions struck me as well. I fully admit that there are a couple of things on my plate that are challenging and I have put on the back burner, but by not dealing with what will move a person or business owner forward only creates stress. How much do I … Read More

Step Up Your Game

Barbara Eldridge | May 26, 2020

After 29 years of in person Mind Masters meetings, and having to pivot at least for the time being, what really made members wake up to how important being surrounded by an entire team of entrepreneurs has meant in keeping the focus on growing their businesses, really meant. Market places may be slow for businesses and inertia and fear perhaps has taken over. The Mind Masters teams have worked to understand each other’s challenges and concerns which helped members gain a continuous stream of solutions – systems, tools, and a path to personal, professional and financial growth even during uncertain … Read More

Step Back – Are You Asking the Right Questions?

Barbara Eldridge | April 28, 2020

Ask the right questions – what needs improvement, becomes increasingly important during economic uncertainty. Knowing which moves helped you win the game of business is your play back of what worked for you. It allows you to look backward to the extent required to give you a proper perspective on the present.

Analyzing each situation prior to setting results, strategies and actions is critical for generating or sustaining competitive advantages, especially when facing this dynamic environmental trend which can affect your business performance positively or negatively. Your main task is to explore the outside factors (that can imply what opportunities … Read More

Facing the Covid 19 Storm

Barbara Eldridge | March 31, 2020

As I was looking for a message that would serve everyone, in particular entrepreneurs, I found a quote written by James Allen in his book
As a Man Thinketh, that certainly fits this time of chaos.

Tempest-tossed souls, wherever you may be, under whatsoever conditions ye may live, know this—in the ocean of life the isles of Blessedness are smiling, and the sunny shore of your ideal awaits your coming. Keep your hands firmly upon the helm of thought. In the bark of your soul reclines the commanding Master; He does but sleep; wake Him. Self-control is strength; Right Thought

Do the Math and Grow

Barbara Eldridge | February 25, 2020

Many times, over the years in our Mind Masters Group meetings, the question is always asked, how much should be spent on marketing and advertising. Some businesses start on a shoestring and grow rapidly. Others take hundreds even thousands of dollars and go at a snail’s pace. While I have never heard a hard and fast answer to how much you should spend, you need a strategy that will produce results for you.

The key here is not how much you spend, but that you consistently reinvest money in your business. Determine how much you can afford, is it $100 … Read More

Share the Love: Leverage for Business Growth

Barbara Eldridge | January 28, 2020

Everyone’s revved up for business success in 2020.

You’re excited too, for sure, but also a bit nervous.

The world of entrepreneurship is now super competitive.

You see, it’s easier than ever to start a business. Overcrowding!

Millions of entrepreneurs are hawking goods and services across all platforms. So, it’s harder to get noticed. That puts you in a tight spot.

Make people interested in what you do.

The market is only going to become more fiercely competitive in 2020 and beyond. There is something, though, you can do to stand out, attract attention and get real results for your … Read More

Your End of the Year Checkup!

Barbara Eldridge | October 29, 2019

Over the years as we go about this last quarter I have recognized the importance of focusing Mind Masters members on the topic of managing what’s behind the scene, the financial status of the business. We started our businesses because we wanted more personal freedom and possessed valuable knowledge and skills in a specific industry or profession. However, many of us didn’t start with a clear picture of the business we were going to create. Instead, we went out and did what we were good at and the business was built around us.

The question I like to pose is … Read More

The Power of Business and Self Mastery

Barbara Eldridge | September 24, 2019

As I listened to a talk last week the word Mastery captured my attention. As business owners we know that strategy is vital for success. It charts the course and sets the direction. But, we also know that so often our goals never take off because they are drowned by all of the other competing interests.

To build a solid reputation with yourself and others, to earn more money, and to ensure business success requires the enforcement and mastery of self-discipline, self-control and self-awareness.

Create that power with these ideas:

Mastery takes focus and how you approach your work is

Stay Top of Mind

Barbara Eldridge | August 27, 2019

As a growing business owner are you getting caught in the hyper competitive market environment? When you work alone it is often difficult to fulfill all the roles you have to play. So how do you stay competitive? At Mind Masters I often harp on the importance of staying focused to the high priority, high payoff areas of the business, but when you are doing it all, everything seems “high priority”. But being in business means staying connected to the people who do business with you as well as the people who refer business to you.

To stand out in … Read More