Innovation: The Magic Behind Disney’s Sales Success
Although most of us are not aiming at a global market, the ideas in this article are great reminders of what it takes to add and keep customers.
By Michelle Caspole MCaspole@assessmentspecialists.com
Mickey Mouse and Disney’s successful ventures are known worldwide. Matt Groening, creator of the Simpsons, said “I went to Bali, and I was in a small village, and somebody who was with me showed a woman a little figurine of Bart and asked: ‘Do you know who this is?’ And she said: ‘Mickey Mouse.’” That’s just how strong the Disney brand is.
Maurice Sendak, author of Where the … Read More