Today I want you to challenge yourself to the highest levels of performance. Would that require your “BEST”? Would that push you beyond your boundaries? Would you dare to attempt your most audacious goals? Would you be willing to be, have and do the
UNREASONABLE?
Paul Lemberg in his book “BE Unreasonable: The Unconventional Way to Extraordinary
Business Results”, wrote “being reasonable kills potential…” Being reasonable is about
getting by. It may keep you in business, but at the same time it keeps the business from
soaring.
Be unreasonable, it’s the call to embrace your vision, your passion, your true desires. It
is a state of mind, it is a call to action. Today is about accelerating your business by
having faith in your ability to make the future real. To let go of all the cliché-ridden, time
worn, tired old ideas that keep you small, to pick your spot then step out onto the
ledge; to be courageous – and find out you can really fly.
It is time to start breaking through that comfort zone – You and I know that that’s
uncomfortable, it always is. The starting point is your businesses purpose and vision
which helps establish a set of measurable goals. When you have expressed a clear,
compelling vision and purpose, you can start to become aware of opportunities
in your marketplace that were previously invisible.
Do you want to Play in this Game??? You must think what’s possible as opposed to
what is likely. Goals that draw you to them, is a Game worth playing. But they
don’t just exist, they are not lying around for you to collect, like shells on a beach. You
have to make up WORTHY goals, sometimes you have to invent them out of the air.
The Challenge: Get really clear about the commitment to the Goals you have set for
2025. Write a statement that clearly identifies what you are committed to in fulfilling
them.